🌄 7am – 11am
Morning Vibes
- Mountain + weather story drop
- Welcome new check-ins to the WhatsApp group
- Café shots, slow timelapses, today's plan poll
Nesto Stay & Café · ShojaYour office has
Your office has
mountains now.
We're not hiring a "social media intern." We're looking for the Vibe Curator of Nesto — the human who makes the hostel feel alive, online and in real life.
Four hats. One person. You.
Content CreatorStories, reels, raw moments
Bonfire HostStrangers → friends by midnight
Community BuilderGames, treks, jams, art nights
Travel StorytellerMake Shoja feel inevitable
Sunrise stories. Bonfire nights.
☀️ 12pm – 6pm
Afternoon Energy
- Talk to guests, find the day's story
- Plan tonight's game / trek / open-mic
- Cut a reel from yesterday's bonfire
🔥 6pm – late
Host Mode
- Start the bonfire, then start the conversation
- UNO · Mafia · Antakshari · guitar jam
- Capture laughter — not the cinematic kind
What “alive” looks like, in numbers.
10–15Stories / day
1+Reel / day
3–4Treks / week
4–5Game / music nights
10+Google reviews / week
2 wkMin. stay
What “doing the job” actually looks like.
Stories — 5 to 10 / dayBuild daily themes and curate them into Story Highlights.
- How many guests are at the property right now + where they're from
- Trek-difficulty poll for tomorrow (easy / medium / hard)
- Tonight's vibe prediction — quiet or chaotic
- Poll: where is everyone heading after Nesto?
- Weather + temperature at the property
- One common-room photo with caption
- Morning views
- Today's planned activities
- Poll: tag who you want to visit Shoja with
- Crowd level in Shoja right now (High / Medium / Low)
Feed posts — 1 to 2 / dayReal photos. Short captions. Always tag the location.
- Real photo (view from Nesto / weather today with date)
- 2–3 line caption
- Location tag — Shoja, Himachal Pradesh every time
Reels — 5 / weekFilm morning, afternoon, evening. Real audio, under 45s, raw over cinematic.
- Pick the topic at the start of the day
- Under 45 seconds
- Real audio only — no overlaid music
- Human moments > beauty shots
Topic rotation (use 3+ different / week)
- How was your travel to Shoja?
- Why Shoja, not Jibhi?
- POV arrival — bus to Aut, cab to Banjar, local to Shoja
- Strangers at check-in → trek partners by day 2
- Solo walked in alone, left with a WhatsApp group
- Booked 2 nights, extended 4 times
- What ₹800/night actually looks like in Shoja
- Nobody planned the guitar session at 9pm
- The road to Jalori Pass
- 8 hours from Delhi, feels like another country
- Checked in alone Monday, had a group by Wednesday
- Serolsar Lake — nobody talks about this part
- Raghupur Fort — deodar-forest hike, almost nobody does this
- Shoja Waterfall — 45 mins from the hostel
- Guest takeover — hand the phone to a guest, no brief
- Day in the life at a Himachal backpacker hostel
- Tirthan Valley right now (seasonal)
- Bonfire that went till 2am — nobody planned it
- Sunrise walk — whoever showed up
- 3 days in Shoja under ₹3000
- Mafia night that got out of hand
- The guest who almost left but stayed 3 more days
- What happens when you take away the TV and wifi
- 5 things nobody tells you about Tirthan Valley
- Shoja vs Jibhi — honest answer
- Guests from 6 different states in one common room
- The walk from Nesto to Shoja Village
- Conversations at 1am in the common areas
Follower growth — dailyTarget: 50 new followers / week.
- 10 follows / day from relevant hashtags — #TirthanValley #JaloriPass #ShojaHimachal #BackpackersIndia #SoloTravelIndia #IndianBackpacker #HimachalPradesh #TirthanRiver #GHNPIndia
- 10 genuine comments / day on travel accounts
- 10 fresh DMs / day to travel creators — one line, no copy-paste
- Reshare every guest post tagging Shoja or Nesto, immediately
- Get every guest to follow Nesto Instagram at check-in
WhatsApp community — dailyAdd every guest at check-in. Talk to the group every day.
- Add every guest on WhatsApp + Instagram at check-in (QR ready)
- Daily message — road update, bonfire status, availability, activity plan
- Night before every activity — post specific details, pin the message
- Morning of activity — reminder message
- Every Friday — weekend activity roundup
- Every Monday — full week's activity calendar
- Share every strong reel / post into the group
- Weekly prompt — "where are you heading after Shoja?"
Activity documentationFilm every activity. Post one story immediately after.
- The moment music starts — don't announce, just film
- Mafia reaction shots when someone gets voted out
- Full group at peak bonfire energy
- Anyone singing during Antakshari / Dumb Charades
- Trek group at the waterfall / pass — the walk and the arrival
- Sunrise walk — even two people makes a reel
- Guests on their last morning saying goodbye
- The first crack during Truth or Dare
- Anyone moved by the view (with permission)
- The unplanned group photo everyone ended up in
Google Maps reviewsAsk in person. Hand the phone. 15 / week, 50 / month.
- Ask every single guest on their last evening
- Open the Maps page, hand the phone (QR ready)
- Reply to every review the same day
Comments & DMsReply same day. Convert enquiries to WhatsApp fast.
- Reply to all comments on the day of posting
- Booking enquiries → share WhatsApp number immediately
- Road / direction questions → answer in DM and post as a story the same day
Weekly scorecardThe numbers a great week looks like.
- Stories — 35+
- Feed posts — 7
- Reels — 5 (3+ distinct topics)
- Community messages — 7 minimum
- New Instagram followers — 50
- Google Maps reviews — 15
- Guests added to WhatsApp community — 100%
- Guests following Instagram — 100%
- Activities filmed and posted — 100%
Stay. Eat. Belong.
🛏Dorm bed
Yours for as long as you're here.
🍳Breakfast · Lunch · Dinner
On the house. Daily. (Café orders chargeable.)
🌲Mountain stay in Shoja
Wake up to fog. Sleep to bonfire embers.
🎒Real portfolio
A month of reels, photos, and events under your name.
🧗Run the culture
You decide what tonight feels like — games, music, treks.
🤝Backpacker community
Travelers checking in from across India, every week.
The checklist.
- You talk to strangers without thinking about it.
- You document life — your phone is half full of it.
- You like backpacker / hostel culture more than hotel lobbies.
- You play, sing, or host something — anything.
- You can survive (and love) mountain cold.
- You can commit a minimum of two weeks.
Pitch us in 60 seconds.
Fill the form below. Tell us your skill, what you'd love to create at Nesto, and the dates you're free. We reply within 48 hours.